Blinkist for Business — December 30, 2021
Creating a stable working environment that fosters learning is crucial for helping employees adapt to new skill sets and increasing the potential of your workforce. Having the foundations in place to pivot and adapt at a moment’s notice means your business can evolve quickly with the changing times – something that has never been more apparent than in the last year.
Investing in learning and development is no longer a nice-to-have or simply a way to retain top talent. Without the elements in place to encourage learning, it’s easy for your organisation to fall behind competitors and stagnate.
There’s been a call for a more agile approach to L&D programs in recent years due to the fast-changing business landscape. But, if we boil it down to basics, this really just means that learning departments need to be more adaptable.
Prior to the pandemic, a lot of learning strategies relied heavily on traditional face-to-face learning, like in-person workshops and classroom-style training sessions. With a dispersed workforce – the majority of which are working from home – this is no longer possible, so companies had to change gears quickly.
One option is to turn all face-to-face training into online, instructor-led remote sessions instead. However, Zoom fatigue and the struggle to concentrate among home distractions doesn’t make this the most effective or engaging way to learn, nor does it take advantage of all the self-directed digital learning opportunities that now exist.
This is where blended learning can really help. Modules in different formats cover all learning styles and balance facilitated and self-directed learning. It engages a broader audience, is more accessible, and a lot can be done on people’s own schedules, making it far more effective.
In traditional learning models, employees often learn the same topics, on the same schedule, and at a time when it bears little immediate relevance to their role – and their learning suffers as a result.
Blended learning methods allow employees to learn topics relevant to their role at their own pace in their preferred way. Some might prefer testing themselves with quizzes on their lunch breaks, while others might prefer diving into longer online courses on their commute.
One survey showed 79% of respondents said offering alternate formats of training materials was very important or essential to the support of training initiatives. Add to this the fact that 58% of employees prefer to learn at their own pace and 49% prefer to learn at the point of need, and you have a strong case for blended learning.
Being able to mix and match methods and learning formats both offline and online makes it easier for employees to soak up information and contribute to the wider ecosystem of the company.
A “one-size-fits-all” approach to learning simply doesn’t work. Blended learning allows you to adapt your training to the needs of as many team members as possible by catering to their specific learning styles.
The blended learning model allows employees to access a training module that caters to all learning styles, and people are much more likely to retain information through multiple touch points rather than a one-off classroom-style workshop.
Various learning formats keep learners engaged by offering a choice of styles – for example, Blinkist offers both audio and written accounts of the key points in nonfiction books to cater to auditory and reading and writing learners.
Blended learning combines traditional classroom-style instruction and innovative technology to optimise the learning experience. While this sounds simple in theory, the various potential lesson formats and module styles can make it tricky to put into action. The key is to create a comprehensive learning experience that touches on each learning style and provides the right learning environment for everyone. Read on to see how you can implement a blended learning model.
Microlearning allows employees to learn a little at a time by mixing and matching small modules of information presented in various ways. This improves focus and supports long-term retention by up to 80%.
One study indicates that 58% of employees would be more likely to use the learning tools offered by their employers if the content was broken up into multiple, shorter lessons. This leads to increased engagement rates (up to 90% from an average of 15%) and improves knowledge retention rates.
Self-reflection is an integral part of the learning process. It allows employees to think about where they are in the learning process at any given moment, where they want to go, and how they might bridge that gap with the content that’s available to them.
Facilitated learning allows employees to advance their workplace education through expert sessions on a particular topic, such as implementing OKRs as a goal setting framework. Sessions are predominantly in a workshop format where employees learn with a group of colleagues.
Let your employees share their knowledge amongst themselves. Often, the best teachers are those who are entrenched in your company.
For L&D programs to work effectively at helping people adapt quickly with the times, it’s crucial that learnings can be put into action straight away.
You don’t need to buy and implement dozens of tools to design a blended learning experience. In fact, you can probably use the tools that your organisation already has access to for most modules.
To help you on your journey, we’ve researched all the tools out there and compressed them into a top five list based on the different ways you can create a blended learning experience listed above.
Tools that break down lessons into manageable chunks and provide personalised workplace education in different formats.
Tools for self-reflection can be used to distribute questions and allow employees to give feedback on what they’ve learned and how they learned it. At its most basic, you need a paper and pen, or maybe PDFs to distribute questions. For a fancier approach, there are a range of Q&A and survey tools available.
Tools that enable facilitated learning in a remote capacity are important for getting group feedback and sharing knowledge amongst employees.
Conference tools like Zoom and Microsoft Teams encourage peer-to-peer learning in a remote setting, but you can also use tools that allow collaboration across different teams.
The tools you use for this part of the blended learning process will depend on the type of work your employees do and how practical their roles are.
Creating an exciting and engaging learning experience is Blinkist’s biggest goal. By using a blended learning approach, training can be built over a series of days to cover each step of the blended learning process.
For this leadership OKR and goal setting training, Blinkist has split modules up over five stages to create a learning experience that builds on the previous day’s lessons. Incorporating a range of different learning methods provides a comprehensive training experience that turns theory into practice through videos, audio snippets, real-time training, and homework.
Here’s an example of blended learning in action at Blinkist:
This stage could take the form of a Slack book club where employees can discuss these titles and how they’ve been able to apply the information they learned in the modules into their day-to-day lives.
Creating a toolkit for blended learning gives employees the resources they need to put what they learn into action and provides a structured approach to learning that aligns with employee and company needs.
Blinkist is a mobile-first and audio-first learning solution that empowers people to take control of how, when, and where they learn.Get in touch