by Kara Doak — December 30th, 2021
Employees are more than a little screen exhausted. Who can blame them? It’s common for a worker to move from laptop to smartphone and back again for more than six hours daily.
How, then, do you get your team members excited about training content? The answer is clear: You offer them eyes-free solutions in the form of audio-based learning and development (L&D) resources.
What’s fascinating about audio content is that it’s often overlooked in a corporate environment, yet teaching and sharing through audio delivery has been around for thousands of years. Consider the oral traditions passed down from generation to generation. They used storytelling techniques, vocal inflection, and even mnemonic devices to ensure that collective knowledge wasn’t lost to the ages.
Perhaps this is why podcasting has enjoyed such a surge in popularity. Podcasts present audible ways to gather information—no screens needed. Some 80 million American consumers listen to at least one podcast per week, which is 10 million more than there are Netflix subscribers in the U.S.
You might not have the resources to produce full-fledged podcasts as part of your corporate learning and development programming. But you may want to think about moving toward a more blended toolkit that includes high-quality audio options. That way, you can get all the advantages that come when you leverage audio learning as one of your primary delivery vehicles.
Did you know that 30% of the population are auditory learners, meaning they learn best by hearing? Plus they’re able to absorb and retain up to 75 percent of information they listen to?
By having a variety of learning formats in your toolkit, including audio, you ensure that there’s tools for everyone—making learning at your organization more inclusive and accessible. This also opens the door for your staff to unlock knowledge anytime and anywhere.
One of the most appealing aspects of audio-based learning is that it doesn’t require a visual component, which means it doesn’t require you to set aside dedicated focus time to watch it. This makes it perfect for those in-between moments, such as when someone is commuting or exercising.
Yet another benefit to adding audio into your L&D lineup is that our brain tends to retain what we hear. Can you remember the first paragraph of this article? What about the joke a friend told you 10 years ago? According to the principles of the learning pyramid, people generally remember 20% of what they hear but only 10% of what they read.
Another benefit of audio is that it can be replayed again and again to improve recall, encourage critical thinking, and promote consideration. Re-reading text doesn’t have the same effects. This isn’t to suggest that you should drop your written or video training selections; you should keep them as part of your holistic toolkit.
All audio is not equal. Strive to source and offer exceptional audio that features an engaging, conversational style that pulls in the listener. How will you know when you find great audio? Look for audio with a compelling, rich tone that doesn’t skimp on vocal inflections. A wide range of natural vocalization variations enriches the message, as well as passes along the speaker’s intended meaning.
The better the audio, the more powerful it will be—not to mention easier to interpret. Additionally, your team members will be more likely to make use of the audio available to them if it sounds human-like and not robotic.
Have you ever sat through a training where the trainer asks everyone to read something at the same time? Some people read faster than others. Some have trouble understanding what’s written. When it comes time to talk about the material, employees may feel reluctant to participate.
Audio is less awkward because everyone can hear the same clip at the same time. There’s no delay, and the workshop leader can dive right into participant feedback and reflection. Having a group audio experience can facilitate much deeper discussions without the distraction of engaging with written information.
Your workers can’t embrace audio learning if they can’t access the audio. Therefore, make sure the audio resources can run through any device. Whether your marketing manager wants to listen on their phone, tablet or laptop, the audio should operate smoothly and sound great.
If possible, try to make the rest of your varied L&D material device-agnostic, too. When training items are easy to find or download, people will be more apt to use them.
The brain is a wonderful organ, but it has the tendency to check out during “overload” moments. Research has found that it can take up to three hours to consume a one-hour training video, and people tend to mentally tap out after about 11 minutes on a task. A better approach is to provide snackable content in 10-15 minutes pieces alongside longer podcasts or full-scale books.
Remember that you can have longer audio bites in your toolkit as well. Just expect that some of your staffers will listen in short bursts. You may even want to encourage them to try mini audio sessions so they can consume ideas efficiently when they have free time.
Ultimately, you want to respect and honor the fact that everyone has a preferred learning style. By adding audio resources to your L&D playbook, you’ll help your people make important discoveries in their favored format. You’ll also be helping them upskill without forcing them to spend more hours in front of screens.
At the time of publication, Kara Doak was the Senior Director of Blinkist for Business.
Blinkist is a modern microlearning app, that connects people to powerful ideas from non-fiction books and podcasts via 15 minute audio and text explainers. Our mobile-first, audio-first approach means our snackable knowledge is perfect for consuming anytime, anywhere.Get in touch